Publix Buffalo Wings have a fan base all their own. Sorry, BWW. They’re that craveable. For this campaign, we leaned into the power of that craving and took Publix in a new direction. Instead of heartfelt stories, we focused purely on the irresistible appeal of the wings.
Knowing these spots would air during March Madness, often in noisy bars, we tailored the campaign to stand out without relying on sound. We brought excitement to the screen and made mouths water with every shot.