• In 6 short weeks we had amassed 104,656 game plays
• Accumulated 459,178 new Facebook fans with an organic growth rate of 88%
• Our Fan – Base grew to over 5 million (Making us the largest casual dining brand on Facebook)
• We received 134,321,184 organic impressions on Facebook
• Had a 118% increase in average interactions versus the summer of 2010
• BuffaloWildWings.com had a 73% increase in site traffic through the duration of the campaign
• Users logged over 2,616 hours of gameplay
• More than doubled our sales goal by increasing comp sales by 4.43%