Obviously Craveable

  • Type Integrated
  • Client Publix

In this campaign, we took advantage of the fact that people crave Publix Chicken Wings. And because the media buy was during March Madness when most people would be seeing this spot in a noisy bar instead of at home, we tailored our story to make mouths drool without sound.

By creating video content that was thumb-stopping on social platforms, we were able to tap into people's cravings.